About InBe

InBe is an Israeli startup in early stage funding. The company belongs to the Human Resources Hi-Tech industry, and seeks to deliver personalized career-path building LLM platform. From a marketing perspective, the industry contains a market potential of 400+ Billion US dollars, It is B2B & B2C as it includes company employees, university students, and therefore a target market with decision makers which include HR teams and Gen Y & Z students in the US.
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My tasks as a UX intern:

• Upgrade the UX/UI of the landing site
• User Flow mapping
• High fidelity prototype as a deliverable
• 2 months to complete these tasks

Hypothesis

Their landing site isn't effectively communicating its value proposition to the primary audience: HR managers in US companies, ages 20-40 y/o

Research

Methods

1. Competitor Benchmarking
2. Analysis of HR Tech Industry content
   • Targeted to HR teams to understand how they think
3. User Interviews
   • Usability testing through in-person convenience sampling